Performance marketing for local business
If customers can order, book, sign up or subscribe with you, every campaign can be counted — and I count it. Creative, ads on Meta, TikTok and Google, and tracking that shows what each one actually brings in.
What I do
Every shoot starts from the ad it will become: who needs to see it, where, and what they should do next. From there I plan the script, shoot on location and edit versions for each placement — vertical for Reels, Stories and TikTok, horizontal for YouTube and in-stream, square where it fits.
Creative that is ready to run as ads from day one, with enough variations to find out which one actually sells.
When someone sees your ad, the next thing they do is check your profile. SMM makes sure what they find there is current, clear and convincing — and that it moves them towards ordering, booking or getting in touch.
A profile that converts the traffic your ads bring in, and a steady flow of content without taking up your time.
Campaigns are built around one measurable action — an order, a booking, a lead or a subscription — and optimised towards it. Audiences are set by location, interests and behaviour, and budget moves to the creative and audiences that bring in customers at the lowest cost.
A clear cost per order, booking or lead — and campaigns that become more efficient over time instead of just spending.
Search ads reach people at the moment they are looking: "near me" searches, specific services, competitor names. This is the channel I have worked with longest and at the largest budgets, so the focus is on what decides profitability — account structure, keywords, bidding and tracking.
Steady demand from high-intent searches, with spend traceable to calls, bookings, orders and leads.
Leads get lost between an ad form, an inbox and a spreadsheet. I build workflows that connect your ads, website and business tools, so every enquiry is captured, routed and followed up — and reports put themselves together.
Faster response to every enquiry, fewer lost leads and less time spent moving data between tools by hand.
How it works
We start with how you make money: what customers order or book, what a new customer is worth, and where they come from today. That defines the goal every campaign is measured against.
I plan and produce creative for the chosen channels and formats, with several variations prepared so the test compares real options.
Campaigns go live with tracking in place and run as a 7–10 day test on a controlled budget, to show which creative, audience and offer perform best.
You get a clear report: spend, orders, bookings or leads, and cost per customer. Based on the numbers, we decide together whether to scale, adjust or stop.
Who's behind this
For the past several years I've led performance marketing at a large international marketplace company, managing Google Ads and Meta budgets of hundreds of thousands a month across European markets. The task was exactly the one local businesses face: bring in new customers, and prove it in the numbers.
Now I apply that experience directly to local businesses. The same approach to tracking, testing and budget decisions — focused on one goal: helping your business earn more.
Work
Campaign setup, creative tests and results will be published here once a project is complete.
Account structure, tracking and results will be published here once a project is complete.
Workflow logic, connected tools and outcomes will be published here once a project is complete.
Let's talk
Fill in the form, or reach out directly — whichever's easier.